Tony Anderson – Former easyJet and Egg Plc Marketing Director. Marketing Expert and Keynote Business Speaker.
Tony Anderson is best known as the first Marketing Director of easyJet, launching what has become one of Europe’s best known and most successful new brands.
After rising through the Marketing ranks at British Airways and Thomas Cook, Tony turned from gamekeeper to poacher when he was appointed Sales and Marketing Director of easyJet six months before the airline’s first flight.
He worked closely with Stelios to launch and build the company that became a major force in European aviation.
Tony went on to become the first Marketing Director for the easyGroup, taking the easy brand into new business areas ranging from car rental and cinemas to a chain of giant internet cafes. He has held positions on the board of several of Stelios’ companies. In 2011 Tony was re-hired by Sir Stelios Haji-Ioannou to work on new projects inside and outside of the travel sector.
As the third employee of easyJet and the first employee of easyGroup he offers a unique insiders view of life inside the easy empire.
Tony Anderson has also held Executive positions in the UK and North America with easyJet’s most famous rival British Airways and counts HSBC, Thomas Cook Group, internet bank Egg and TNS (now part of the WPP Group) among former employers.
Tony is a Director of an Education services company and an adviser to Cambridge start-ups and early stage companies.
Among the UK’s leading marketing names he has been short listed for the prestigious Marketer of the Year award and featured in the Marketing Power list.
Tony is an honours graduate in Marketing and Modern Languages and holds a diploma in Finance from the Bocconi Business School in Milan.
Tony Anderson is fully media trained by Lowe Bell and has represented the company in news items with media organisations including BBC Television News, Channel 4 News, CNBC and CNN. He has also participated in radio debates with the BBC.
With his experience at easyJet and Egg, Tony Anderson is an acknowledged expert in the fields of Marketing, Customer Service and Brand Building.