Don Peppers – Customer-Focused Relationship Strategist, Keynote Business Speaker and Author.
Don Peppers has been recognized for over a decade as one of the leading authorities on customer-focused relationship management strategies for business.
Don Peppers is an acclaimed author and a founding partner of Peppers & Rogers Group, the world’s premier customer-centered management consulting firm that provides clients with world-class customer strategy, flawlessly executed, for bottom-line impact.
Don’s vision, perspective and thoughtful analysis of global business practices has earned him some significant citations by internationally recognized entities. The Times of London has cited him among their “Top 50 Business Brains” in 2005, noting that he climbed 10 spaces from their 2003 assessment. Similarly, the United Kingdom’s premier marketing organization, the Chartered Institute for Marketing, cited Don among their inaugural listing of the “50 most influential thinkers in marketing and business today.” He has been ranked by Accenture’s Institute for Strategic Change among the global “Top 100 Business Intellectuals” for two years running. Business 2.0 Magazine has named him one of the “foremost business gurus of our times,” and the World Technology Network has cited Don as an “innovator most likely to create visionary ‘ripple effects’.” Inc. Magazine cited Peppers & Rogers Group as an annual Web Awards winner for the innovative way the firm uses the Internet to leverage their collective expertise to service clients.
Don Peppers’ expertise and clear, concise way of thinking, places him in high demand as both a speaker and a management advisor with Fortune 500 executives and entrepreneurs seeking to identify their most valuable customers, increase customer satisfaction, and improve ROI and ROC.
Peppers’ and Rogers’ most innovative strategic thinking is embodied in their newest book, Rules to Break & Laws to Follow. Their 2005 publication of Return On Customer (or ROC) advanced the concepts and tenets of business valuation to the next evolutionary stage, documenting the customer base as a revenue-producing asset for businesses, capable of driving a company’s long-term economic worth. It climbed to the “top 20 business books” on Amazon, and was a top-ten business best-seller for 2005 with 800-CEO-Read. Fast Company named the book “one of the 15 most important reads of 2005”, and cited the book again in 2007 on their list of the “25 Best Books in Business”. Return On Customer was also a finalist in the American Marketing Association Foundation’s Berry-AMA Book Prize for 2006, for innovation and worldwide contribution to the professional field.
Don Peppers is a popular voice among editors and the media, both online and in print, and is the co-author, with Martha Rogers, Ph.D., of a series of international best sellers that have collectively sold over a million copies in 17 languages. The One to One Future (1993) was named by Inc. Magazine’s editor, George Gendron as “one of the two or three most important business books of all time,” and is considered by many as the bible of the CRM revolution. Enterprise One to One (1997), which received a five-star rating from The Wall Street Journal, shows how CRM strategies and interactive marketing should be applied differently in different business situations. The One to One Fieldbook (1999), is a step-by-step guide to the mechanics of Peppers and Rogers Group’s unique methodology for building customer relationships. The One to One Manager (1999) highlights the pioneers who dared to implement one-to-one strategies. One to One B2B: Customer Development Strategies for the Business-to-Business World (2001) made The New York Times Best Seller list within a month of publication, and provides detailed case studies on five major corporations that embraced a vision for the B2B customer relationship. The authors have also published the first-ever CRM textbook for university use in graduate level courses Managing Customer Relationships (April 2004).
Don Peppers is also the author of Life’s a Pitch — Then You Buy, based on his career as a new business rainmaker for world-class advertising agencies, including Chiat/Day and Lintas:USA. He capped his advertising career as the CEO of Perkins/Butler Direct Marketing, a top-20 U.S.-direct-marketing agency.
Speaking Topics include:
- Competing on Trust in the Post-Crisis World:
- Short-Term Results and Long-Term Success:
- You Can’t Un-Google Yourself:
- Funding the Revolution in Interactive Marketing
- Confronting the Constituencies of Healthcare Before It’s Too Late:
- Dancing Shoes for Honeybees: Leveraging “Word of Mouth” in Healthcare/Pharma:
- Excellence or Innovation: Do We in Healthcare Have to Choose One?