When it comes to events and conferences, keynote speakers do more than simply fill a slot on your agenda. When utilised correctly, the right keynote speaker can be an incredibly valuable tool to help make your event a success and deliver a lasting impact on your audience.
In this blog, we’ll explore the value of a talented keynote speaker – and how you can utilise this to your advantage.
Providing Expertise to Events
When selecting the right speaker for your event, you will want to go for someone who is a recognised authority in their field, as this will add an additional layer of professional credibility to your proceedings. A skilled and knowledgeable speaker will bring with them their years of expertise, as well as unique insights that will prove invaluable to your audience.
For example, if your conference is focused on technology and innovation, inviting a speaker with demonstrable experience in the area, such as a cyber-security expert or another STEM professional, offers your audience the chance to learn from a perspective they may not have previously considered, challenge their current thoughts on the topic at hand, and they may just go home with a laundry list of actionable insights to apply to their own career or hobbies.
Having a keynote speaker with a proven track record can also position your event as a must-attend gathering in your industry. Attendees know they’ll be hearing from the best, which in turn can boost registrations and engagement.
Aligning Keynote Speakers With Your Event Goals
The best keynote speakers possess a range of skills to set them apart, but the best speakers will always tailor their messaging to help deliver on the goals you set out for your event, and create a unique connection with the audience. Whatever the focus of your conference may be, your speaker should adapt and align their approach with your specific needs in mind.
To utilise your speaker to the best effect, you must first understand your audience. What is it they are looking for when they attend your conference? How can you add value to their understanding of the topic at hand? By working in collaboration with your chosen keynote speaker, you can help to craft an engaging presentation that your audience will remember for a long time to come, with a tangible impact on their understanding. The aim should be not only to educate, but to inspire action.
Marketing Your Conference
It’s undeniable that the presence of a high-profile, or particularly knowledgeable, keynote speaker can help create a buzz around your event, driving more interest and increasing registrations. With the permission of your chosen speaker, this is a tool you can utilise in your marketing efforts, helping you expand your reach and position yourself as an authority in your field.
This effect can carry through post-event, too. Again, depending on the speaker and with their permission, you may be able to record and share snippets of their talk for discussion by those both in attendance, and those who could not make it on the day.
The credibility a good keynote speaker offers can help you stand out from the crowd, especially if your industry is particularly competitive. They can be the ultimate tool to making your event a memorable one, leaving you in a strong position to repeat your success at the next conference you’re planning.
Choosing The Right Speaker
It’s undeniable that keynote speakers can boost the value of your event significantly, but their ability to do so relies on choosing the best fit for what it is you hope to achieve. At The Gordon Poole Agency, we have a number of talented, experienced speakers on our roster, and a team dedicated to helping you make the best decision for your goals. For more information, or any questions you might have, why not get in touch with us to begin your search for a speaker?
