Gerald Ashley is a keynote speaker, advisor, broadcaster and writer on change, risk-taking, decision making and uncertainty.
Gerald covers risk analysis, strategy, behavioural economics and change management. He speaks on topics that affect any business at any level.
Looking at risk from all industries and areas, Gerald seeks to challenge the classic economic models that attempt to predict behaviour with linear, rational processes.
Gerald states that people don’t work like that, whether it’s consumers deciding on what product to buy or business leaders choosing corporate strategy or investment.
In particular, he focuses on:
- Why we make poor decisions – and how we can improve.
- How to think about risk & decision making.
- Behavioural finance & irrational financial markets.
- How human behaviour often repeats the same mistakes & what we can do about it.
Gerald Ashley has over thirty years of experience in banking, international finance and business, having worked in London, Hong Kong & Switzerland, most recently at the Bank for International Settlements. Gerald is a Non-Executive Director of an Investment Fund Co.
Broadcasting & Writing:
Gerald Ashley makes regular media appearances.
He has appeared on BBC One TV, BBC World Service Radio, Sky TV News, US and Canadian Radio.
He also regularly passes comments in the press on topical business, risk and financial issues, both in the UK and overseas.
Gerald is a regular weekly guest on Arise News, commenting on and explaining significant business and financial markets issues.
Gerald has written several books on decision making & risk-taking. He is also a regular article contributor to the press.
Gerald is a witty and entertaining raconteur with a well-developed sense of humour.
He has many powerful insights and tools to help people understand the biases and seemingly irrational behaviour of the world around us.
With examples ranging from forest fires to Hollywood actresses, Gerald takes an entertaining, insightful look at where many conventional, accepted ways of viewing problems, making decisions and assessing risk are flawed.
By highlighting that there are sometimes no perfect solutions, many ‘known unknowns’, and that context rather than facts influence us; instinctive biases rather than rational analysis, he leads audiences to new ways of thinking.
Speaking topics by Gerald Ashley include:
- Uncertainty and Risk – How they are different and Why that matters.
- The Over-Connected World – How Networks and Complexity affect our lives