Gerald Ashley is an advisor, broadcaster and writer on business risk, behavioural economics and decision-making.
With over forty years of experience in international finance and business, he has worked in London, Hong Kong and Switzerland.
He is currently Managing Director of St Mawgan & Co, a London-based strategy & risk consulting business he co-founded in 2003. He is also an Independent Non-Exec Director at
the City Fund Managers Equitile.
His main interests are in the human aspects of risk, uncertainty and innovation and how we actually make decisions. Gerald has written three books covering decision-making, financial speculation and how the business world evolves and innovates. He is a Visiting Fellow at Newcastle Business School and a Royal Society of Arts Fellow.
His objective is to make an audience think more deeply about the nature of change and decision-making; and how they may adjust their own approaches to complex issues in the future.
He likes to be challenging but also entertaining – the aim is always to enliven the topic of business risk and decision-making and not be dull!
Decision-Making Keynote Speaker
Gerald’s speaking work has included keynotes, senior management briefings, lunch & learn sessions and after-dinner speaking.
Gerald covers risk analysis, strategy, behavioural economics and change management. He speaks on topics that affect any business at any level.
Looking at risk from all industries and areas, Gerald seeks to challenge the classic economic models that attempt to predict behaviour with linear, rational processes.
Gerald states that people don’t work like that, whether consumers decide on what product to buy or business leaders choose corporate strategy or investment.
In particular, he focuses o the following:
- Why we make poor decisions – and how we can improve.
- How to think about risk & decision-making.
- Behavioural finance & irrational financial markets.
- How human behaviour often repeats the same mistakes & what we can do about it.
Speaking topics by Gerald Ashley include:
- From Here to Uncertainty – How do we make decisions? Are we rational in our choices? Are we easily influenced?
- Uncertainty and Risk – How they are different and Why that matters.
- The Over-Connected World – How Networks and Complexity affect our lives.
Broadcasting & Writing:
Gerald Ashley makes regular media appearances.
He has appeared on BBC One TV, BBC World Service Radio, Sky TV News, US and Canadian Radio.
He also regularly passes comments in the press on topical business, risk and financial issues in the UK and overseas.
Gerald has written several books on decision-making & risk-taking. He is also a regular article contributor to the press.