Clive Humby OBE and wife Edwina Dunn are the founders of the company behind Tesco’s Clubcard, My Kroger Plus and other loyalty programmes around the world.
They started their business in their back bedroom in 1989 and by the time they retired in 2011, it had grown to an organisation of 1500 people, reaching 350m customers in 25 countries.
Humby and Dunn pioneered the use of data analysis for customer benefit and signed their landmark deal with Tesco in 1994, later selling the business to the supermarket giant for £93m.
Clive Humby has a passion for finding the best way to engage customers in ways that drive sustainable growth and profits for brands.
His work is deeply rooted in data, ever since he began his career as a programmer in Bermuda for the geo-demographics firm CACI, innovating in what has become the site location industry. Quickly rising to be CEO of CACI’s UK business, Clive soon saw the power of using data to inform relevance and personalisation for customer.
After co-founding dunnhumby in 1989, Clive was responsible for customer strategy, from analysis through to the implementation of client merchandising, store operation, marketing and communication strategies.
As a keynote speaker, Clive’s speaking topics include:
- Customer Service & CRM
- Branding & Reputation
- Digital and Online Business
- Loyalty Marketing