Campbell Macpherson is an international business improvement expert who works with leadership teams to improve the way their organisations operate.
He is also the author of ‘The Change Catalyst: Secrets to successful and sustainable change‘.
At the 2018 Business Books Awards, ‘The Change Catalyst’ was voted ‘Business Book of the Year‘.
He has been enabling organisations to successfully instigate sustainable change for more than twenty-five years across the UK, Europe, US, Australia, Asia and the Middle East – as an adviser, a consultant, an interim, an executive, a board member and in-house change leader.
Campbell believes passionately in the power of clarity and aligning people to deliver. Your people are the only ones who can deliver your strategy.
What drives him, is a burning desire to make a positive difference to the way that organisations work – and the impact they have on their customers, employees and shareholders.
The organisations he has worked with to date include the Abu Dhabi Investment Authority, International Financial Data Systems, Aviva, Friends Life, James Hay, Cofunds, iPipeline, Centaur Media, Gocompare, IPF, BP, Zurich, Capital Radio, Telewest, Misys, BBC, Lazard, British Airways, National Mutual, Singapore Convention Centre, …
Campbell has held senior positons at Zurich Global Life Emerging Markets, Sesame, Virgin Wines, AMP Group, InterMark, BP Northbound and Andersen Consulting.
Campbell Macpherson – ‘The Change Catalyst’
Campbell’s book ‘The Change Catalyst’ provides business leaders with the insight, tools, methodologies and approach they need to ensure that their change initiatives are among the one in eight that succeed.
One of the most important ingredients is the appointment of a Change Catalyst: someone to guide the organisation to deliver the outcomes the business needs.
It is no ordinary business book. Its easy-to-read, conversational style leads the reader on an exploration of how change is inevitable, why change initiatives fail, the top ten essential ingredients to successful change, culture change, how to develop strategies that work, how to design organisations that deliver, how to create extraordinary leadership teams and how to get the most out of your most valuable asset – your people.
The book also arms the reader with proven and practical tools and models they will need to successfully instigate sustainable change.
Amongst the plethora of real-life examples from across the globe are five detailed case studies – the spectacular failure of globalisation, another of award-winning HR transformation and the fascinating stories of three Change Catalysts who have transformed entire industries.
Change is inevitable. Successful change isn’t.
Campbell Macpherson has a refreshing and unique take on the world of business that makes him both an entertaining and insightful speaker.
He delivers astute and discerning observations based on years of hands-on personal experience with humour and impact.
Each presentation is tailor made to meet the specific needs of your organisation with speaking topics that include:
- Change is inevitable. Successful change isn’t.
- Why 88% of change initiatives, strategy, mergers and acquisitions fail
- The essential ingredients to successful change
- A Change Catalyst: the secret weapon to successful and sustainable change
- Are you change-ready?
- The risk the WEF forgot happens to be the most important – execution risk
- Globalisation: an ideal example of how not to instigate change
- The rise of the machines
- Brexit: Implications what implications?
- The truth about immigration, globalisation and automation that no politician is brave enough to admit.
- Culture change: teaching people to walk in the rain
- Values Schmalues
- Why people don’t like change
- What a good strategy looks like
- What a good Exco looks like
- Case studies of people who are transforming entire industries