Brian McBride is a renowned digital business leader.
He has held senior positions at some of the world’s most significant technology companies.
Brian is Chair at Trainline PLC – the international digital rail and coach technology platform.
He is also a Non-Executive Director at Standard Life Aberdeen and NED at Kinnevik AB. This long-established Swedish public company invests in digital businesses like Zalando, Tele2 and Babylon.
McBride is also the Lead Non-Executive Director on the UK’s Ministry of Defence board, a UK Government appointment.
He is also a Senior Adviser with Scottish Equity Partners.
Brian was Chairman of ASOS from 2012 to 2018. He was CEO of Amazon.co.uk from 2006 to 2011.
He held senior roles at IBM in USA and UK, Dell Computers and as Managing Director of T-Mobile (UK).
Brian has been a Non-Executive Director of Celtic Football Club PLC, SThree PLC, Computacenter PLC and AO.com.
Furthermore, he has served as a Non-Executive Director on the Board of the BBC, a member of the UK Government Digital Advisory Board, a member of the Huawei Advisory Board and a Senior Advisor to Lazard’s Global Financial Advisory business.
Brian McBride – Keynote Speaker
A popular digital business leader speaker, Brian’s keynote speech is ‘Evolve or Die‘.
During this presentation, Brian discusses the importance of adapting to change and the need to ‘keep up’.
Due to the tremendous rate of disruption, businesses need to be innovative to stay ahead or lead with the disruption.
- Digital Business
- Customer Service and Retention