Campbell Macpherson is an international business improvement expert who works with leadership teams to improve the way their organisations operate. He is world-renowned expert on change who is a genuinely entertaining and motivational speaker.
Campbell is the author of ‘The Change Catalyst’ (Wiley 2017).
Campbell’s book was voted 2018 Best Leadership Book‘ and the 2018 Business Book of the Year.
His other books include:
- The Power to Change – The Secrets to embracing personal change
- You: Part Two: Thriving in the Second Half of Your Life
Campbell has been enabling leaders to clarify their strategy, build cultures that embrace change and align their people to deliver for more than 25 years across the UK, Europe, the US, Asia, Australia & the Middle East – as a CEO, Strategy Director, HR Director, Marketing Director, eBusiness Director, board member, change leader, business adviser and NED.
He was a multimedia entrepreneur and started his career flying jets (badly) in the Air Force.
“An exceptional speaker. Had the audience’s attention from the outset with a mix of front-line experience, great stories and good humour. One of the best I’ve seen.”
Rohit Talwar, CEO of Fast Future
Campbell Macpherson – ‘The Change Catalyst’
Campbell’s book ‘The Change Catalyst’ provides business leaders with the insight, tools, methodologies and approach they need to ensure that their change initiatives are among the one in eight that succeed.
It is no ordinary business book. Its easy-to-read, conversational style leads the reader on an exploration of how change is inevitable, why change initiatives fail, the top ten essential ingredients to successful change, culture change, how to develop strategies that work, how to design organisations that deliver, how to create extraordinary leadership teams and how to get the most out of your most valuable asset – your people.
The book also arms the reader with proven and practical tools and models they will need to instigate sustainable change successfully.
Amongst the plethora of real-life examples from across the globe are five detailed case studies – the spectacular failure of globalisation, another of award-winning HR transformation and the fascinating stories of three Change Catalysts who have transformed entire industries.
Change is inevitable. Successful change isn’t.
Change Keynote Speaker:
Campbell Macpherson has a refreshing and unique take on the business world that makes him both an entertaining and insightful change speaker.
He delivers astute and discerning observations based on years of hands-on personal experience with humour and impact.
Furthermore, each presentation is tailor-made to meet the specific needs of your organisation with speaking topics that include:
- The secrets to successful and sustainable change
- Mission Impossible: leading change in successful companies
- Embracing the change challenge in financial services
- The Power of Purpose
- The Power to Change
- Leadership in an Age of Uncertainty
- Culture is everything
- What does a great strategy look like?
- Beat the odds: The secrets to elusive M&A success
Leading in an AI World:
AI is the most disruptive change in a generation – with significant consequences for every industry, every organisation and every ‘white collar’ occupation.
As a leader, your success, the success of your organisation, and the success of your people will depend upon your ability to embrace the uncertainty, look for the opportunities and lead them through the changes ahead.
Leadership is critical.
In this keynote, we explore the 3 main scenarios for AI (False Dawn, Augmented Intelligence, Human Displacement), reveal the 9 essential leadership traits for an AI world and explain how to embed them in your organisation.
9 essential leadership traits for an AI world:
- Embrace the change. Lead the change.
- Understand the potential consequences of AI
- Strengthen your strategic core
- Soothe the fears about AI
- Unleash curiosity
- Champion ‘What If?’ Thinking
- Encourage healthy scepticism
- Hone your Emotional Intelligence (EQ)
- Adopt Stewardship
