Keynote SpeakersAlex Atherton is an award-winning speaker, a Gen Z expert and author of The Snowflake Myth.
He worked in education for 25 years, mostly as a secondary school headteacher in large inner-London comprehensives.
Alex is an authority on Gen Z straight from the frontlines. He is the former secondary school headteacher who heard the word ‘snowflake’ once too often to describe his former students.
He spent over a decade immersed in the mindset of this misunderstood generation, getting to the core of what makes them tick.
Alex supports organisations in understanding, recruiting, retaining and engaging Gen Z, the youngest generation in the workplace.
He helps them turn a multi-generational workplace into an asset that drives productivity rather than a hindrance that holds it back.
Who are Gen Z?
Gen Z (Generation Z) refers to the group of people born roughly between 1997 and 2012. In 2026, Gen Z are about 14 to 29 years old.
Challenging the myths about Gen Z:
Alex Atherton blends his experiences, research, and a hefty dose of reality to shatter the myths around Gen Z. He equips leaders and managers with proven strategies to overcome generational divides and effectively recruit, develop, and retain top young talent.
Generation Z is the most significant generational shift so far. Many organisations are struggling not only to recruit and retain, but also to engage and motivate the youngest generation in the workplace.
As the oldest members of Gen Z move into management positions, it has become even more important to meet their needs and aspirations.
Furthermore, Alex examines the generational differences between Gen Z, Gen X, Baby Boomers and Millennials, and the challenges of the multigenerational workforce in the modern age.
Passionate and Inspirational Speeches:
Alex Atherton did not make easy choices in his educational career. He led schools in challenging communities, where young people needed every opportunity they could get.
As a Gen Z Expert, he brings this passion to the stage through talks that not only inspire and motivate an audience but also offer practical steps.
He will equip your leaders and managers with proven strategies to overcome generational divides and effectively motivate, develop, and retain top young talent.
