DYMO®, the global leader in providing innovative labelling solutions, has announced that entrepreneur and Lord Alan Sugar’s aide on The Apprentice, Karren Brady, is the new face of the brand in the UK.
Karren Brady is spearheading DYMO®’s ‘Practically Genius’ campaign, which is all about creating moments of genius in the office, alongside her agent and practical advisor Gordon Poole.
Throughout the campaign, the spokespeople will highlight that DYMO® labelling machines can make these moments of genius possible by helping you feel more organised and look professional. Karren Brady and Gordon Poole will bring the campaign to life through the claim that ‘behind every genius, there is a practical advisor’. Karren is a big believer in this notion and credits her agent, Gordon Poole as one of the reasons behind her success.
The activity involves PR including broadcast and print interviews with both Karren Brady and Gordon Poole talking about their working relationship to promote the ‘Practically Genius’ campaign.
Karren Brady is available for Keynote Speeches and Media Projects.
For more information on Karren, please visit Karren’s Profile Page.