Celebrity ExpertsWill Buxton is a motorsport broadcaster, pundit, journalist, and New York Times Bestselling Author who has established himself as one of the leading voices in Formula 1 and IndyCar.
He gained global recognition through Netflix’s groundbreaking docuseries Formula 1: Drive to Survive. Furthermore, Will contributed to and appeared in the summer blockbuster F1: The Movie alongside Brad Pitt. Buxton has continued to expand his influence across the motorsport landscape.
As a guest speaker, Will Buxton brings over two decades of insight from the world of Formula 1 to the stage.
During fire-side chats, Will explores themes of innovation, leadership, teamwork, and adaptability through the lens of motorsport’s most demanding environment.
From analysing how AI and data are reshaping competition, to uncovering what resilience, authenticity and human connection really mean in a high-performance culture, Will translates the lessons of the paddock into practical inspiration for any audience. He blends behind-the-scenes access with sharp storytelling to help audiences navigate change, embrace creativity and perform under pressure.
AI is at the heart of one of Will’s speaking topics, reflecting its growing influence across business and sport.
Formula 1 has always been a testbed for innovation, and today, artificial intelligence is accelerating change faster than ever before. From performance modelling and race strategy to logistics and fan engagement, AI is redefining how teams operate in the cost-cap era, where efficiency is everything.
Drawing on exclusive insights from inside the paddock, Will Buxton explores how this technology is transforming motorsport. He explains why the most successful teams still rely on something AI can’t replicate: human intuition, creativity, and teamwork. Will offers a fascinating look at how man and machine are learning to coexist at the cutting edge of competition.
In addition to AI, Will explores teamwork, leadership, mindset and storytelling that define motorsport’s high-performance culture.
From pit to podium, Will offers powerful insights into what drives elite teams to excel under pressure. He discusses how the principles of mindset, discipline, preparation, culture, and accountability translate seamlessly into business, leadership, and any high-stakes environment.
He takes audiences beyond the editing room to uncover why Netflix’s Drive to Survive became a cultural phenomenon, and why true impact comes from authenticity, not imitation.
Drawing on his dual experience across F1 and Hollywood, as a key voice in Drive to Survive and an on-screen presence and production contributor in F1: The Movie, Will offers a rare, insider’s perspective on the intersection of sport, storytelling, and the silver screen. Through it, he challenges leaders, creatives, and communicators to find their own narrative voice and embrace originality.
Buxton also reveals the extraordinary trust, preparation, and unity behind every race victory, sharing lessons on building and sustaining high-performing teams. In his acclaimed My Greatest Defeat series, he opens up the untold stories of motorsport legends like Mario Andretti, Alain Prost, and Damon Hill; stories of failure, resilience, and growth that resonate far beyond the racetrack.
Speaking themes:
- Finding Your Authentic Story: Beyond Drive to Survive.
- Moving Through Change: Reinvention at Any Stage.
- My Greatest Defeat: What Failure Taught Motorsport’s Legends and What It Can Teach Us.
- Inside High Performance: What Formula 1 Can Teach Us About Excellence.
- The Power of Teamwork: Lessons from the Fastest Sport on Earth.
- Storytelling That Connects: Lessons from the Paddock.
Whether addressing C-suite leaders, creatives, or global audiences, Will Buxton delivers speeches via fire-side chat formats with warmth, humour, and deep insight. He doesn’t just report from the paddock – he translates the wisdom of the world’s fastest sport into meaningful lessons for business, leadership, and life.
