Wilfred Emmanuel-Jones MBE is founder of ‘The Black Farmer‘ range of food products.
Born in Jamaica, Wilfred travelled with his parents to the UK in the 1950s and was raised in inner-city Birmingham.
For a number of years, Wilfred worked as a chef before pursuing a career in television.
Unqualified and dyslexic, but ambitious and persistent, he talked his way into working in television, rising to become a producer/director for the BBC.
He is credited with bringing many of the top UK celebrity chefs to the small screen including Gordon Ramsay, Antony Worrall-Thompson, Brian Turner and James Martin.
In 1994 he founded a food and drink marketing agency in London which went on to run successful marketing campaigns for Loyd Grossman sauces, KETTLE Chips, Plymouth Gin, Cobra Beer and other challenger brands.
In 2000, Wilfred fulfilled a lifelong ambition and bought a small farm in Devon.
This inspired him to develop and launch his own food brand – the now very successful ‘The Black Farmer’ brand of gluten-free foods.
Launched in 2005, The Black Farmer brand has grown to be one of the top-selling Gluten Free sausage brands in the UK committed to using higher welfare British protein.
Subsequently, the brand has launched a wide range of products including burgers, meatballs, fresh chicken, freshly raised without antibiotics pork, bacon, cheese and eggs available across the UK in the high street and online supermarkets.
Thanks to its founder, Wilfred Emmanuel-Jones, the brand maintains a high profile and has a fiercely loyal consumer following.
Flavours without Frontiers – the promise offered by his products also goes some way, to sum up his personality. He will not be confined by race, convention or tradition.