Keynote SpeakersTracey Follows is a futurist, named one of the Top 50 Female Futurists in the world by Forbes. As a leading futurist speaker, Tracey works with global brands and businesses to help them spot trends, develop foresight, and fully prepare for what comes next.
Her clients have included Snapchat, Coca-Cola, PZ Cussons, Tesco, Rentokil, Google, Lego, Diageo, Sky, Conde Nast, Cosette, BT and Virgin.
Tracey is a guest lecturer at London Business School and a Visiting Professor of Digital Futures and Identity at Staffordshire University.
Tracey Follows is the author of the best-selling book ‘The Future of You‘.
Tracey Follows – Futurist Speaker
As a future trends speaker, Tracey delivers keynote presentations based on the future of technology, society, and identity.
She has spoken at UN HQ and delivered speeches at events, including the Financial Times Tech Live, Nobel Visions in Moscow and Think With Google. Tracey has delivered presentations alongside Silicon Valley CEOs at the FT’s Global Boardroom and UK Government and Parliamentarians at Think Digital Identity, delivering a TedX speech at the UK Foreign & Commonwealth Office.
Signature Keynote Speeches:
The Me:chine Age
As AI, automation, and optimisation scale, human beings are increasingly required to become machine-readable – measurable, predictable, and compliant. Identity becomes infrastructure. Decision-making becomes distributed.
This keynote introduces a clear distinction between our machinable and the unmachinable selves.
Rather than framing the future as humans versus machines, Tracey Follows explores the synthesis between the machinable and the unmachinable self – what she calls Me:chine – and why this synthesis is now essential for leadership, judgment, and responsibility.
Drawing on foresight, systems thinking, psychology, media, and lived organisational experience, The Me:chine Age shows why clarity, efficiency, and optimisation are no longer sufficient – and why human perception, temporal awareness, imagination, adaptability, and judgment are becoming the most valuable capabilities of the future.
In a world designed by machines for machines, remaining human is no longer automatic.
The New World Re-Order
This has long been the organising belief behind Tracey Follows’ work – and why, years ahead of the mainstream, she wrote a book on digital identity, exploring how future technology would reshape who we are, not just what we do. Today, that future has arrived. And it is intensifying.
Across energy, finance, artificial intelligence, digital governance, and planetary infrastructure, systems are securitising around us. They are becoming more automated, more optimised, and harder to influence once they are in motion. Power has shifted upstream into the infrastructure itself.
As this happens, a new question emerges: what happens to our human agency in autonomous systems?
In this keynote, this Top 30 Futurist worldwide, shows how modern systems shape identity, agency, and productivity from the inside – and why futures that pay little attention to an interior world leave us constrained rather than empowered.
Rather than framing the future as humans versus machines, she focuses on what is unmachinable: adaptability, awareness, perception, imagination, and the ability to choose well in uncertainty. In a machine-readable world, these human capabilities become more valuable, not less.
New World Re-Order gives senior and executive leaders a clearer way to see what in the world is changing, where agency still sits, and how to operate intelligently inside powerful systems without losing authorship, ambition, or authority.
Other speaking topics include:
- The Future of Identity
- Personal Identity in a Digital World
- Mega Trends Worldwide
- Trends by Industry Sector
- Future of Media Technology and Society
- Future of Marketing, Business and Brands
Furthermore, Tracey can deliver bespoke presentations and reports on sector-specific trends such as:
- Future of Housing
- Future of Education
- Future of Healthcare
- Future of Work
- Future of AI and Ethics
- Future of Media
- Future of Sales & Marketing
- Future of Luxury
Future Trends Media Commentator
As a go-to futurist for the media, she has appeared on BBC Business Matters, Radio 4, Talk Radio, LBC, TimesRadio, and GBNews. Tracey has been featured in the FT, the Guardian, and the Daily Mail. She has written for the Guardian, the Big Issue, Spiked and more, and has a contributor column in Forbes and a monthly column in Management Today.
She was an Adage ‘Woman to Watch‘ in 2017, the Women in Marketing Winner for Outstanding Contribution to Marketing in 2016, and was the Inaugural Creative Strategy Jury President at Cannes Lions 2019.
Tracey was on the Advisory Board of DotEveryone and listed by Business Cloud as a Trailblazing Woman in Tech.
She is a member of the Association of Professional Futurists, World Futures Studies Federation, a Fellow of the RSA, and an Associate Fellow of the World Academy of Art & Science. And on the Advisory Board of the Lifeboat Foundation.
Tracey graduated from the University of Manchester with a First Class BA (Hons) in Philosophy and an MSc in Technical Change and Industrial Strategy.
