Tara Button is the founder & CEO of Buy Me Once.
Buy Me Once is a mission-led, sustainable startup that finds the longest-lasting products in the world.
Hailed as ‘a brilliant idea‘ by Caitlin Moran and Ashton Kutcher, the company’s mission is to change the way the world shops and throw away our throwaway culture.
Ten years ago, Tara Button was an anxious, advertising copywriter and impulse shopper, with thousands of pounds of debt and a worrisome addiction to stationery. But when a cooking pot sparked a business idea that went viral all around the world, her life changed dramatically.
Her entrepreneurial journey and discoveries over the last decade have changed her habits and transformed her life into that of a happy, confident, eco-entrepreneur, author and thought leader who can see the surfaces of her kitchen.
Tara Button – A Life Less Throwaway
Her lifestyle book, A Life Less Throwaway is published around the world and tells the story of how product design and marketing have conspired to create the throwaway consumer culture we live in, causing climate change, anxiety and isolation. The step by step guide shows how we can overcome these obstacles to consume more mindfully and find sustainable products that will bring joy for decades to come.
Tara has been a keynote speaker at environmental and personal organisation conferences in the US and UK, at universities including Cambridge and UCL, WI meetings, private businesses, Wilderness Festival and The Ideal Home Show.
She is regularly invited onto BBC radio to commentate on sustainability and product longevity.
Tara’s popular talks include
- Her inspirational entrepreneurial journey – what it feels like to go viral & what happens next.
- Sustainable/circular product design – how products are built to break & how this can change.
- How people in the marketing industry can make a difference in the world.
- How to change your buying habits for a more sustainable lifestyle.
- How to achieve a permanently decluttered home.
Tara uses humour, metaphor and sometimes pictures of giraffes to make topics around entrepreneurship, consumerism, planned obsolescence, mental health and decluttering engaging.
She is very open and honest about herself and her journey and her talks pack an emotional punch as well as being enlightening, entertaining and instructive.