Keynote SpeakersMartin Adams is an ethical AI founder, innovation expert, and AI keynote speaker who helps leaders turn AI hype into real value.
He helps leaders turn AI hype into practical advantage — keeping people and creativity at the centre so they can invest wisely, manage risk, and scale AI without losing their human edge.
More than just a commentator, Martin Adams has founded and scaled several of his own ethical-AI businesses, which have since been acquired. These include Codec.ai – a UK Top 20 AI scaleup, and Metaphysic.ai, named one of TIME’s 100 Most Influential Companies globally.
Named a Maserati Top 100 UK Entrepreneur, and a World Economic Forum Global Innovator, Martin now advises the boards of organisations building at the cusp of innovation while putting human creativity first.
Martin Adams serves on the Board of UCL, where he helps oversee strategy, management and innovation at one of the world’s top ten universities – home to 33 Nobel laureates, including AI pioneers Sir Demis Hassabis and Professor Geoffrey Hinton.
Furthermore, he sits on the AI Advisory Board of the Marketing Society and on the boards of several companies, and has worked with schools to build human-centred AI curricula that prepare young people for an AI-shaped future.
Martin Adams originally trained as a lawyer at Harvard. He began his career working with creative business, privacy, and intellectual property cases in New York. That legal grounding underpins his work today. He is known for helping organisations of all types around the world harness AI’s upside while protecting data, reputation and IP value.
He helped establish the Coalition for Content Provenance and Authenticity (C2PA), advancing transparency and trust in digital media. Martin combines that expertise with technical understanding as an inventor on three patents in generative video.
Martin Adams – AI Keynote Speaker
As an AI and Innovation Speaker, Martin helps organisations cut through the noise and helps them understand what AI means for their business.
He has spoken for clients including P&G, Unilever, L’Oréal, Oracle, Arabian Business, the European Commission, the Alan Turing Institute, Cannes Lions, MIT, and SXSW.
Martin Adams is an advocate for building AI that advances human potential and preserves what he calls our “immortal insights” about what really matters to people.
He argues that technology should be used first to expand human possibilities. On stage, he blends frontier insight with clear, practical frameworks that audiences can act on immediately.
He helps leadership teams build belief and leave the room with a concrete way to move forward with real confidence.
AI Speaking Themes by Martin Adams include:
Escaping AI Toyland: Turning AI Hype into Strategy
How leaders can move beyond pilots and productivity hacks to unlock real innovation opportunities and business transformation with AI.
Keeping a Human Edge in the Age of AI
How to use AI to enhance human judgement, creativity and connection – rather than replace them – and what this means for leadership, culture and talent.
AI for Brand Builders: Standing Out in a Copy-Paste World
How marketing and innovation teams can use AI to create distinctive, on-brand ideas and experiences when everyone has the same tools, so you strengthen rather than dilute your brand’s creative edge and cultural DNA.
AI & Education: Designing Human-Centred Futures
What leaders need to do to prepare their workforce for an AI-shaped future. Building skills and mindsets that keep judgement, creativity and empathy at the centre.
The Future of Work: Humans, AI and the New Shape of Teams
A clear, human-centred look at how AI is changing roles, skills and structures. How leaders can communicate and design for an AI-shaped future.
The Sensitive Organisation: Building Companies That Can Truly Sense and Respond
How to design organisations that can continuously sense what’s happening in the world – the things their customers really need, and respond intelligently using AI, data and human insight.
Rethinking AI for Authentic Leadership and Innovation
How seeing AI as a system for redesigning customer relationships, not just a software, is becoming a defining test of modern leadership, and how your organisation can pass it.
Deepfakes, Synthetic Media and the New Trust Crisis
What leaders need to know about deepfakes and the possibilities of AI-generated content. How to protect brand, talent and public trust in an AI-shaped media environment.
