Ken Segall is an advertising executive and former Creative Director at Apple.
He worked side-by-side with Steve Jobs for 12 years as the advertising creative director of both NeXT and Apple.
Segall played a key role in Apple’s resurrection, helping to create ground-breaking ad-campaigns such as ‘Think Different‘ and coming up with the ‘i‘ before Apple’s products.
As an advertising executive by trade, Segall previously worked as a global creative director at Dell, IBM, Intel and BMW before joining Apple.
The obsession with Simplicity is what separates Apple from other technology companies.
It’s what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011, and guides the way Apple is organized, how it designs products, and how it connects with customers.
It’s by crushing the forces of Complexity that the company remains on its stellar trajectory.
In Ken Segall’s book, Insanely Simple, he delivers an insider’s view of Apple and Steve Jobs’ world.
It reveals the ten elements of Simplicity that have driven Apple’s success – which you can use to propel your own organisation.
The idea is simple: once your organization understands how simplicity has guided Apple’s success, there’s no limit to how far you can go.
As a keynote speaker, Ken Segall delivers that understanding with a mix of Apple insights and interesting stories about working with Steve Jobs.
Speaking topics include:
For Ken Segall , creating ads for Steve Jobs was exciting, intense, scary, empowering and fun. Most important, it was a learning experience.
Ken witnessed firsthand how the love of simplicity can create better products, fanatic customers, and more fulfilled employees.
In this talk, Segall shines a light on the elements of simplicity that have driven the success of Apple and other companies, enabling them to outthink their competitors.
He provides plenty of fascinating behind-the-scenes stories to share, all of which support Ken’s thesis: Simplicity is the most powerful force in business—and it’s something that any person or company can put to work today.
Inside Apple Advertising
Apple has long been the gold standard for advertising creativity, quality and effectiveness. That’s because Steve Jobs was as uncompromising in his ads as he was in his products.
Here, Ken focuses on some of Apple’s more famous advertising moments, taking the audience behind the scenes to understand the sometimes-crazy road from concept to air.
He shares stories about developing strategy, the creative/production processes. If great marketing is your quest, it helps to hear how some great campaigns were born.
Working the Steve Jobs Way
Ken says Steve Jobs was as advertised – difficult and sometimes brutal – but he was also one of the most effective business leaders in history. It was a mix of talent and personality that allowed him to lead Apple from the brink of extinction to unimaginable success.
In this talk, Ken takes a closer look at Steve’s management style, illuminating principles that anyone can adopt to motivate employees, make better products and streamline complicated companies.