Jonathan Gabay is Creative Brand Consultant, Broadcaster, Author and Keynote Business Speaker
As a journalist, Jonathan Gabay regularly delivers incisive comment and analysis in the national and trade press including the Independent, Guardian Unlimited, Scotsman, mad.co.uk, Creative Match and What’s New in Marketing as well as on CNN, SKY, BBC, Channel 4, Five and ITN on a wide range of subjects including, marketing, the Internet, handling change, and innovation including
As a keynote speaker, he also addresses audiences throughout the world.
Jonathan Gabay is one of the country’s most respected independent creative brand consultants and speakers. On the core Faculty of the world’s biggest marketing training body, his books are internationally published and his comments are sought after throughout the news media.
His popular book ‘Soul Traders’ traces the history of marketing and propaganda, leading up to the credit crunch.
His most recent book Band Psychology: Consumer Perceptions, Corporate Reputations uses both new and classic insights from social psychology, cognitive psychology and neuroscience.
Brand Psychology reveals the hidden processes behind why certain brands command our loyalty, trust and – most importantly – disposable income.
Gabay takes readers on a tour of the corporate, political, and personal brands whose understanding of consumer psychology has either built or broken them.
His career spans three decades during which time he has won various creative accolades and held several leading major advertising and marketing roles, including being Group Creative Head at Saatchi and Saatchi Direct.
Jonathan Gabay has addressed some of the most influential audiences in their industries. His public speaking events are invariably entertaining, consistently motivating and definitely inspiring.
Jonathan’s reputation as a public speaker and contributor to various media such as television and radio has led to sell-out talks on a range of subjects including:
- Brand Psychology
- Sales Psychology
- Experiential Psychology
- Consumer Psychology
- Workplace Psychology
- Leadership Psychology
- Online Psychology
- Gamification Psychology
- The Psychology of Outstanding Customer Service
- Political Marketing and Branding
- The Rise of ISIS as a Brand
- Cultural Psychology
- Classical Branding
- Brand Storytelling
- Creative Thinking
- Social Media Psychology
- Reputations Management
Brand and Digital Psychology Workshop with Jonathan Gabay
Regain trust. Win hearts. Secure loyalty.
Your brand needs to fulfil promises. It is also expected to exceed cynical customer expectations – especially online.
Brand and digital psychology touch every aspect of communications including leadership, brand building, crisis management, internal communications, digital content and product development.
Brands are a reflection of ourselves – not just who we show the world – but more importantly how we interact with others and what truly drives us from within. Through helping CMOs, CEOs and CTOs better understand the human psyche, this exceptional workshop on brand and digital psychology helps you tell authentic stories in engaging and profitable ways.
Jonathan Gabay currently works with some of the world’s biggest brand names and always proves to be an insightful and witty speaker.
