Keynote SpeakersJonathan Gabay is an AI, Digital Marketing and Brand Psychology Keynote Speaker, Lecturer and Journalist.
As a branding, PR and reputation authority, Gabay now spends most of his time on the question every organisation is quietly wrestling with: what artificial intelligence is doing to trust.
He advises international brands, institutions and governments on AI strategy, and delivers certification programmes for the Chartered Institute of Marketing and the Direct Marketing Association of Northern California.
He guest lectures at Oxford College of Marketing and the University of West London, where his frameworks and books are part of the curriculum.
An award-winning copywriter who began as Group Creative Head at Saatchi & Saatchi Direct, Jonathan Gabay is a Fellow of the Chartered Institute of Marketing and the author of eighteen books, every one held in the British Library.
Jonathan Gabay’s books include:
- Practical Digital Marketing and AI Psychology (Routledge)
- Brand Psychology: Consumer Perceptions, Corporate Reputations
- Soul Traders: How Honest People Lost Out to Hard Sell
- The Brand Messiah
He’s a familiar voice on BBC, CNN, Sky News, Al Jazeera, Channel 4, ITN and Bloomberg, called on when a reputation is burning, and somebody has to explain why.
Jonathan Gabay Speaker:
On stage, he’s quick, funny, and unusually well-read, moving from ancient rhetoric to deepfakes to the psychology of a collapsing brand without losing a single person in the room.
A leading Japanese marketing society named him one of the most influential marketers in the business. Others have settled for ‘The Jeremy Clarkson of Brands and Marketing’.
Audiences leave with sharper judgement, a working grasp of how AI is rewiring persuasion, and at least one argument they want to carry on having.
Speaking Topics:
- AI and Ethics
- AI, Prompt Engineering and the New Battle for Trust
- Brand Storytelling in the Age of the Machine
- Branding in an Age of Distrust
- Crisis Management and Brand Survival
- Deepfakes, Disinformation and Manipulation
- Propaganda from Ancient Rhetoric to Social Media
- Mental Health, Loss and Resilience
- AI and FOBO (Fear of Being Obsolete)
- Branding
- Commercial Marketing
- Political PR
- Institutional Marketing
- Travel Marketing
- Educational Marketing
