John Peters is a former RAF Pilot POW and Motivational Business Speaker
John was born in London in 1961. He joined the RAF in 1980 as a university cadet and graduated from Manchester University in 1983. In 1987 he became a staff pilot at the Air Navigation School RAF Finningley. In 1988 he converted to Tornado GR1s and was posted to XV Squadron RAF Laarbruch in Germany; the Squadron was subsequently involved in the Gulf War.
John Peters came to the world’s attention in January 1991, when his bruised and battered face flashed onto television screens around the world.
On the first day of the Gulf War, a British Tornado bomber crewed by John Peters and John Nichol was shot down over Iraqi territory and the two men were captured. After four days of mental and physical torture, they were forcibly shown on Iraqi television.
It was Peters’ disfigured image that became a potent symbol of Saddam Hussein’s ruthless aggression.
John Peter’s powerful and moving story focuses on how he coped with both the brutal physical and mental pressure inflicted on him by his captors.
His dramatic and sometimes harrowing experiences reach deep into our innermost minds, showing us how we can overcome even our worst fears and nightmares. He inspires and motivates people with his own dramatic account of his experiences during Operation Desert Storm. His war was not all as he expected – it became a seven-week ordeal of torture and interrogation testing John Peters to the absolute limit and bringing him close to death.
After another tour on 31 Squadron at RAF Brüggen he returned to England in 1993 to become an instructor pilot at the Tri-national Tornado Training Establishment, RAF Cottesmore, Leicestershire. In 1997 he completed a masters degree in business administration at Leicester University and was promoted to Squadron Leader.
John’s presentation has been described as enthralling, inspiring and incredibly motivating which is often reflected in the number of standing ovations he receives at the end of his presentations.
John Peters is a Licensed Practitioner of Neuro-Linguistic Programming (NLP), an executive coach and an MBTI practitioner.
His key area of expertise is leadership and change with particular areas of interest being trust and failure.