Keynote SpeakersJo Malone CBE is a renowned British entrepreneur, fragrance pioneer and inspirational business speaker, sharing insights on creativity, resilience and success
An acclaimed “English scent maverick,” Jo has achieved global recognition for her exceptional fragrances.
Originally a facial therapist, Jo developed her love for fragrance while working at her London home-based skincare clinic.
Word quickly spread about her remarkable handmade potions, leading to the establishment of her cult-status brand, Jo Malone London.
After selling the business to Estée Lauder Companies in 1999, Jo stayed on as Creative Director until leaving the brand in 2006.
Jo is no longer associated with the Jo Malone London brand or products.
Jo Loves:
In 2011, driven by her unwavering passion for fragrance, Jo launched her new brand, Jo Loves.
This brand embodies integrity, creativity, and innovation, offering a diverse range of scents, bath and body products, candles, and lifestyle fragrances. Inspired by memories and cherished moments, Jo Loves continues to expand globally across various product categories.
Jo’s creative process is a source of excitement and surprise, with fragrances often leading her on unexpected paths. Guided by her sense of smell, Jo takes inspiration from everyday scents that evoke emotions and memories.
Whether it’s the scent of her husband’s cologne, freshly washed linen, or family holidays, Jo’s fragrances captivate through their uniqueness and personal connection.
Awards:
Recognised for her contributions to the beauty industry and services to the British economy, Jo Malone was honoured with an MBE in 2008 and CBE 10-years later.
In 2016, Jo received one of the most prestigious awards a retailer can receive: induction into the Hall of Fame at the Annual World Retail Congress in Dubai.
In 2018, Jo was awarded a CBE as part of the Queen’s Birthday Honours List for services to the British Economy.
Jo Creates:
In 2023, Jo and Gary relocated to Dubai, where Jo says she wants to sit at the ‘banquet of opportunity’ she sees in the Middle East.
They have now founded Jo Creates, where Jo’s mission is to discover ‘the 5 senses of Jo’ through various business ventures. The first of these exciting businesses launched in 2025: Jo Vodka.
Jo Malone Speaker:
Recognised for her industry and entrepreneurial expertise, Jo is a highly sought-after international speaker.
She regularly shares her knowledge and insights with audiences worldwide.
During fireside chats, Jo discusses her entrepreneurial journey and how she intends to change the way the world wears fragrance.
From her humble beginnings in government-subsidised housing to her triumph over dyslexia and battles with breast cancer, Jo’s story serves as a testament to her resilience and creativity.
Jo was honoured to be approached by the BBC to become one of their maestros. Her course ‘How to think like an entrepreneur’ has gone on to have great success globally.
Jo’s enduring dedication to the art of fragrance continues to inspire and captivate audiences worldwide.
Her legacy in the industry is marked by her distinctive scents and the impact she has made as an entrepreneurial trailblazer.
She feels this chapter of her life is her most creative and exciting. Every day is an adventure full of passion, resilience and creativity.
