Daniel Bobroff is one of the world’s leading retail technology speakers.
Passionate about the digitalization of retail and the changing customer experience, his unusual journey has led to a unique perspective that informs many of the world’s best-known retailers, agencies and brands.
Daniel Bobroff believes in the power of everyone to be a game-changer. He is motivational and visionary but always provides a roadmap.
Bobroff founded Coded Futures, a creative technology advisory company focused on the future of retail. Furthermore, Daniel was co-founder and Investment Director of ASOS Ventures, the online fashion company’s venture capital division.
“Daniel travelled the world for ASOS to scout the latest technologies. His passion, experience and knowledge, combined with a desire to share, has helped many to go on the same journey.”
Nick Robertson, Founder of ASOS
An innovator, entrepreneur, mentor and investor for over two decades, Bobroff has pioneered advertising in video games, developed multi-million selling chart-topping video games, and is, today, a thought leader and keynote speaker on retail and fashion technology.
Daniel Bobroff is recognised as the pioneer of in-game advertising – “selling Mario to the admen” – starting an advertising medium that is today an eight-billion-dollar market.
He built Microtime, the first – and for over a decade, the leading digital advertising agency for in-game advertising and advergaming.
Having close contact with the gaming world led Daniel to build and lead Deibus Studios, a video games developer which emerged as a leading talent for extreme sports. They created games for PlayStation, Xbox and Nintendo, achieving combined sales in excess of 50 million units.
Daniel has founded, invested in and led companies within a range of innovative technologies including virtual reality, visual search, e-commerce and ad-tech.
At the world-leading online fashion retailer ASOS, Daniel created the company’s venture capital arm. His mission was to identify and invest in the latest innovations in retail and fashion technology.
He built an enviable network of cutting-edge retail tech talent, developing partnerships covering the latest in marketing, production and customer experience.
Scouting for the latest innovations across retail’s value chain, Daniel talks about the technology-driven future of retail. He evangelizes the need for personal, immediate, and interactive mobile experiences, new filters, the importance of culture and how all retail businesses will become technology businesses.
Daniel Bobroff is a highly sought-after international speaker, recently delivering keynote addresses for the Retail Institute, Salesforce, Google and Facebook.
Daniel Bobroff’s Keynote topics include:
Time To Play – Gamifying Retail
This practical keynote provides the latest thinking in how gamification is changing the world of retail, across its entire value chain, and reshaping organisations. Learn how to use simple techniques for your customers, and leverage gamification as the winning effect for your business, culture and bottom line.
Is Shopping Fun Anymore?
Daniel will challenge your thinking about how and why emotion must be placed at the very core of your digital strategy, whilst providing you with the key tools to make it happen.
The Retail Power of “We”
Digital and brand are now intertwined like never before, with most retailers becoming technology companies whether they like it or not. As the range of disruptive and highly innovative solutions explode, so too does the level of technical complexity. Daniel addresses one of the core skills that retailers must address urgently to be successful. The power of collaboration.
Facebook, Google, Uber, Airbnb, Amazon, ASOS – companies that were unknown just a few years ago yet have gone on to change their industry and, one might argue, the whole world. With its motivational tone, this keynote is about inspiring change and making tangible progress, in the belief that it is within everyone’s gift to be the game changer.