Ben Legg

Ben Legg is a globally recognised business leader, entrepreneur, keynote speaker, and AI expert.

He is best known as the former COO of Google Europe. He is also the CEO and Co-Founder of The Portfolio Collective, the world’s leading community for portfolio professionals.

With decades of experience across artificial intelligence, the future of work, digital transformation, advertising, and emerging business models, Ben helps CEOs, boards, and investors navigate the fast-changing landscape of technology, work, and geopolitics.

A thought leader in innovation and growth strategy, Ben Legg has lived in nine countries, worked in over 60, and built a track record in areas including:

• Artificial Intelligence & The Future of Work

• Entrepreneurship & the Creator Economy

• Digital Strategy & Marketing Transformation

• Global Expansion & Marketplaces

• Customer Lifetime Value & E-commerce

• Organisational Culture & Transformation

On Wall Street and beyond, he is widely respected for educating investors on Silicon Valley technology trends, monetisation strategies, and revenue models.

Before his business career, Ben was a British Army officer playing a key role in ending the Siege of Sarajevo in 1995.

He started his post-military business career with McKinsey as a strategy consultant. After that, he joined Coca-Cola, holding various strategy, marketing and sales roles in Greece, Poland, and India, most notably orchestrating the turnaround of Coca-Cola India.

His leadership caught the attention of Google, where he served as COO of Google Europe from 2007 to 2009.

He designed the monetisation blueprint for Google Search, YouTube, Maps, and Mobile, which is still used by Google and its competitors today.

Since then, Ben has held senior leadership roles at global technology companies, including European Directories, Adknowledge, AdParlor, and Ola, working closely with – and often challenging – Silicon Valley’s biggest tech giants.

Ben Legg Speaker:

Known for his high-energy, data-driven, and insight-rich style, Ben Legg is a sought-after keynote speaker at major global events such as AdTech, Chief Disruptor, Future Car, The Future of Work Conference, and Cannes Lions Festival of Creativity, as well as at internal conferences for Google, Coca-Cola, McKinsey, Samsung, and King Games.

Popular speaking themes include:

• How AI Will Transform Industries.
• The Future of Work (‘Towards Zero Employees’ is a subject that gets people energised).
• Strategy in Times of Rapid Change.
• Commercial Innovation (Marketing, Go-To-Market, etc) in Large and Small Companies.
• The Future of Marketing
• Portfolio Careers and Fractional Leadership.

He also actively supports Oxford University’s entrepreneurial ecosystem and has been featured by leading media outlets, including the BBC, NBC, Bloomberg, Wall Street Journal, and The Times.

Ben Legg continues to advise CEOs, boards, government leaders, and investors worldwide. He combines deep strategic insight with hands-on operational experience.