Rafe Offer is a Marketing, Innovation and Branding Expert.
Chicago-born and London-based, Rafe has held high-profile positions at some of the world’s leading brands including Coca-Cola as Global Marketing Director, The Walt Disney Company as Director of Global Marketing and Diageo as a Director of Innovation.
He has also consulted for companies such Microsoft, Aviva, The Daily Mail Group and Amazon and is the Co-Founder of global music start-up Sofar Sounds.
In 1993, Rafe joined The Walt Disney Company as a Brand Manager in the USA licensing division. He developed the “having fun never goes out of style” marketing campaign for new Mickey Unlimited adult products and within just three years, Disney saw sales grow from $50m to $800m. Rafe was subsequently appointed Director of Global Marketing for Disney Consumer Products and he led the world-wide marketing of Disney’s $12 billion Consumer Products licensing business.
In 1997, Rafe moved to The Coca-Cola Company as a Group Brand Manager. He chaired an eleven-person Strategic Innovation Management committee — a team of executives from engineering, product, procurement, research and marketing that developed innovative packaging and sales equipment. Their innovations created $55m additional profit for Coca-Cola. Moving to Global Marketing Director in 1999, Rafe led marketing and product development for Coca-Cola stores, attractions, event and licensed merchandise, which had collective global sales of $1.2 billion.
Moving to London Rafe became a Director for Diageo plc, creating Diageo’s new entrepreneurial business unit responsible for finding new revenue sources while strengthening the core drinks business and brands.
He recently founded his own business, Sofar Sounds, a cutting-edge music company and worldwide promoter of new bands recently described by the Guardian as “a quiet revolution” and New York Magazine as “one of the top new brands in America”.
As a keynote speaker Rafe Offer delivers presentations on topics such as:
- Marketing and Branding
- Business Growth
- Social Media
- Strategy and Innovation
- Customer Service / Retention
- Company Culture