Timothy Armoo was the founding CEO of the ground-breaking influencer marketing agency Fanbytes, where he is now Vice President Influencer.
Armoo is one of the UK’s leading exponents of social media marketing.
Named in the Forbes 30 Under 30 list for his achievements in Media and Marketing, Timothy Armoo has been preaching the gospel of Gen Z marketing.
“Leading the new school of marketing”
From a young age, Timo has been heavily influenced by business and technology, starting his first company, Alpha Tutoring, at 14 and his second, EntrepreneurXpress, at 17, which he sold 11 months later to Horizon Media.
In his second year at university studying Computer Science, Timothy started Fanbytes after seeing that marketing to Gen Z was broken.
Using its Bytesights dataset of over 3 million influencers, Fanbytes specialises in TikTok, Instagram, YouTube and Snapchat and helps brands like Samsung, Deliveroo, McDonald’s, Nike, Estée Lauder and H&M to win the hearts of Gen Z.
Fanbytes became so successful that in 2022 it was bought by the global media agency Brainlabs.
Timothy Armoo Speaker
Timo is an internationally renowned speaker on the topic of marketing, having shared the stage with Reed Hastings, CEO of Netflix and Ogilvy’s Rory Sutherland, and being a guest columnist for The Guardian, The Drum and Campaign Magazine.
His expertise is in demand as a Keynote Speaker on Digital Transformation, Social Media and Diversity.
Timo has also used his influence for good, building the Fanbytes Fund, which invests and funds influencer campaigns for black businesses, aiming to erode the cycle of a lack of support and funding for black-owned companies.
Timo’s single-mindedness is changing how the marketing world views Gen Z.
Speaking topics include:
- Social Media
- Gen Z marketing
- Digital Marketing
- Digital Transformation
- Diversity and Inclusion