As the country’s premiere traffic and travel reporter, Sally Boazman is known throughout the UK as BBC Radio 2’s “Sally Traffic”. After working with the likes of Steve Wright, Johnnie Walker, Ken Bruce, Jeremy Vine and Chris Evans, she has become known as the woman who changed the face of traffic news. Millions now tune into her informative and witty bulletins, and she has been nominated for numerous awards from both her peers, and from professional motoring organisations.
She has been voted ‘one of the most attractive female voices on UK radio’ in a Radio Times poll, coming in at number 4, beating most of the top personalities in UK radio and topping the poll on BBC Radio 2.
Sally Boazman has worked as an actress, in current affairs at LWT, The Automobile Association, working at AA Roadwatch and broadcasting traffic news to many stations, followed by BFBS and the BBC World Service. BBC Greater London Radio then beckoned and she became their chief travel reporter, writing and delivering scripts for both radio and Newsroom South East.
Having then moved to BBC Radio 2 in 1998 she took up the role as the station’s first designated travel reporter, and quickly became the butt of insults and innuendo from her fellow presenters. However, her shoulders are broad, and she continues to enjoy what she considers a very special job.
Sally’s talents do not stop at broadcasting. She is an accomplished writer as well as an outstanding singer. “The Sally Traffic Handbook” – full of facts, fun and frolics was published in 2007.
Sally Boazman is a popular guest at the ‘Truckfest’ events which are held throughout the country each year, meeting in person the truckers who listen to her everyday and ring in to her hotline number. She was thrilled to be given an ‘Outstanding Achievement Award’ on behalf of all the UK truckers for her traffic news on BBC Radio 2.
Her popularity means she is in demand for corporate events, and she undertakes personal appearances, grand openings, corporate hosting, speeches and corporate videos. Clients include: Scania, Rolls Royce, Eddie Stobart Trucks, Police Forces and Government Agencies.
Sally has recorded voice-overs for Land Rover, Cadbury and even Status Quo and has promoted and endorsed The Road Haulage Association, Crimestoppers and The Highways Agency (even on occasions standing in for the Minister of Transport!).
Sally Boazman can be heard on BBC Radio 2 every weekday from lunch time until 7pm.