Keynote SpeakersRita Clifton CBE is a keynote speaker, writer & practitioner on all aspects of brands, branding and business leadership.
Campaign magazine has called Rita ‘The doyenne of branding‘, the Financial Times ‘Brand guru‘, and the Daily Telegraph has described her as ‘The Brand Leading the Brands‘.
Graduating from Cambridge, Rita started her career in advertising and became Vice Chairman and strategy director at Saatchi & Saatchi during its most successful period.
She served as London CEO and later Chairman at the global brand consultancy Interbrand for 15 years. Rita has advised a wide range of leading global businesses and brands, as well as start-up businesses of all shapes and sizes.
In 2013, Rita also co-founded the brand consultancy BrandCap, which has performed amongst the 1% most successful UK start-ups. She is a regular commentator across all media, including CNN, BBC, Sky, and social channels, and a columnist. She was recently a business mentor and judge on the CNBC award-winning TV series ‘Pop Up Start Up’.
Rita is also the author of the best-selling books ‘The Future of Brands’ and two editions of The Economist ‘Brands and Branding ‘.
She is a non-executive director of several businesses, including ASOS, Nationwide Building Society, and Ascential plc. Her previous board roles have included Emap, Dixons Retail plc and Bupa.
Her non-profit boards have included serving as a Trustee of WWF (World Wide Fund for Nature), Chair of the leading environmental charity The Conservation Volunteers (TCV), and a member of the UK Government’s Sustainable Development Commission.
In the 2014 New Year Honours list, Rita Clifton was honoured with a CBE for services to the advertising industry.
Rita has been recognised in the Debrett’s 2015 list as one of Britain’s 500 most influential people.
Rita Clifton Keynote Speaker:
As a speaker, Rita Clifton delivers keynote speeches on all aspects of Branding and Marketing, including:
- Personal and Nation Branding
- Branding in the Digital Age
- How to Build a World-Class Brand
Branding for Survival, Branding for Growth:
In these uncertain times, any business needs to look at every means and element to retain its position and survive, and, ideally, thrive.
This means examining every aspect of both customer and employee experiences, every innovation initiative and every opportunity for efficiency. The brand lens is quite simply the most efficient and effective way to organise any business, of any size and stage, and whether nationally or globally ambitious.
This speech by Rita Clifton looks at companies that have used brand thinking to improve performance across the board, as well as those that have failed because they paid too little attention to brand issues.
She uses cases and examples from smaller growth-stage businesses and some of the world’s leading brands, from consumer to B2B, from established sectors to digital ninjas.
Other topics include:
- Leadership
- Corporate Reputation
- Communicating Sustainability
