Joe McEwan is the former UK Head of Brand at innocent drinks.
He spent ten years establishing innocent as one of the most engaging and loved smoothie brands in Europe.
As innocent’s first Communities Manager, Joe launched the brand on social media and led them to the top of the Social Brands 100 list.
As UK Head of Brand, he was responsible for everything innocent said and did across digital, packaging, PR and customer service.
Joe also led Innocent’s innovative mission of unconventional marketing and communication, alongside candid interaction with customers.
Furthermore, Joe led inspiring campaigns like The Big Knit (the one with the little woolly hats), raising over £3 million for charity.
As a keynote speaker, Joe McEwan tells the innocent story from start-up through to being Europe’s fastest-growing drinks brand.
He also highlights how innocent’s business agility and creative expertise made them one of the UK’s fastest growing companies.
It’s a story that involves entrepreneurial ability, original marketing and obviously fruit by the bucket load!
It’s an entertaining, candid insight into some of the major brand-building and personal lessons he’s learnt along the way.
Speaking topics include:
- Customer Service
As a result of his time at innocent, Joe McEwan now works as a freelance consultant, helping small brands grow big and big brands stay small.
He still enjoys the odd smoothie with breakfast!