Keynote SpeakersJo Fairley is a business speaker and co-founder of Green & Black’s Chocolate, as well as founder of The Beauty Bible and The Perfume Society.
Book Jo to speak at your event. Gordon Poole Agency represents Jo for speaking engagements.
Green & Black’s Chocolate Founder:
Along with her husband, Craig Sams, Josephine Fairley dreamt up the organic chocolate brand in her bedroom in 1991.
‘Green’ because it was organic, and ‘Black’ because it was the darkest chocolate available on the market.
Adding the simple ‘&’ in the middle made the new brand sound like a 100-year-old brand.
After founding Green & Black’s with her husband Craig Sams, Jo Fairley built the brand into the world’s leading organic chocolate.
Due to the brand’s success, Cadbury purchased Green & Black’s for over £20m in 2005.
The Green & Black’s brand has grown into a $100 million worldwide brand.
Jo continues to champion the brand’s worldwide success.
The Perfume Society:
Launched in 2014, the Perfume Society is an informational website and subscription organisation for perfume lovers.
The business offers events, courses, sampling opportunities, ‘discovery boxes’ (like a wine society but for perfume) and a regular downloadable magazine, The Scented Letter.
The Beauty Bible:
In 1996, Jo and her friend Sarah Stacey had their book ‘The Beauty Bible’ published. The book became a global bestseller, and now The Anti-Ageing Beauty Bible is the seventh title in the series.
Because of the books’ success, www.beautybible.com launched in 2001. With over 55,000 subscribers, the website provides the scoop on the latest happenings in scent, skin, makeup, and overall well-being.
Jo was amazing, and out of the 13 feedback forms we had, she got ‘excellent’ for each and every one of them!
SAS Professionals
Jo Fairley – Motivational Speaker:
As a serial entrepreneur, businesswoman, and creator of Green & Black’s, Josephine Fairley delivers inspirational insight into creating, launching, and growing a brand.
Jo has a remarkable understanding of brand creation and development, and a talent for inspiring others with her experience and insight.
Fairley discusses the lessons she has learned to build business success, including the emotional side of building a brand and then ‘letting go ‘ when it’s sold, as well as the importance of design, branding, PR, and marketing.
Jo’s presentations can also address how ethical issues are becoming more relevant to consumers. Furthermore, Jo highlights how companies with a strong CSR programme can boost team spirit and dedication.
Speaking topics include:
- Branding
- PR
- Marketing
- Corporate Social Responsibility
- Leadership
- Entrepreneurship
- Sustainability
- Women in Business
Josephine Fairley is one of the UK’s leading business motivational speakers.
