Anthony Reeves

Anthony Reeves is an internationally recognised brand strategist, marketing leader, creative visionary and keynote speaker.

With over 20 years of experience, Anthony has helped some of the world’s most influential companies build distinctive brands, challenge conventional thinking and drive business growth.

Having held senior leadership positions at LVMH, Amazon, WPP, and Kohler Co., Anthony Reeves has built a reputation for transforming global brands, delivering innovative marketing strategies, and helping businesses maintain their competitive advantage in an increasingly crowded, technology-driven marketplace.

LVMH CMO:

As Chief Marketing Officer of LVMH’s startup house, Anthony helped scale acquired brands to compete alongside the world’s leading luxury names while preserving their unique identities.

Amazon:

As Global Executive Director at Amazon, he led the company’s internal creative agency during a period of exceptional growth, overseeing major advertising campaigns, including Super Bowl commercials, and establishing creative standards for brands operating across the platform.

WPP:

At WPP, Anthony worked with globally recognised brands including Nike and Airbnb. He played a key role in the strategic decision to withdraw Nike from Amazon to protect its brand positioning. He also helped scale Airbnb’s annual media investment from $200 million to nearly $800 million.

Kohler Co.

More recently, as Global Head of Brand and Creative at Kohler Co., Anthony led innovative brand strategies for the 152-year-old American company, challenging the growing reliance on artificial intelligence in advertising and rethinking how products are presented across digital and retail platforms.

Author – Eat The Donkey:

He is also the author of Eat the Donkey: Why Great Companies Embrace Discomfort (2026), which explores why successful organisations must challenge established thinking, embrace discomfort and make bold decisions to achieve lasting success.

Anthony Reeves Speaker:

As a keynote speaker, Anthony Reeves delivers compelling insights into brand strategy, disruptive innovation, consumer behaviour, creative thinking, artificial intelligence and business transformation, drawing on first-hand experience with some of the world’s most recognisable brands.

His presentations challenge business leaders and marketing professionals to think differently, protect what makes their organisations distinctive and embrace the uncomfortable decisions that drive meaningful growth.

A three-time Cannes Lions keynote speaker, Campaign of the Year winner and the first male recipient of the prestigious 3% Conference Award, Anthony is a respected voice on brand differentiation, creative leadership, marketing innovation and the future of advertising.

Anthony’s Signature Keynote Speech:

Discomfort Is the Strategy: What the World’s Most Distinctive Brands Do That Most Companies Won’t

Less than 1% of the world has ever run a marathon. We celebrate the medal and the finish-line photo. We never talk about the discomfort that got them there. The same is true in business. Every company’s best moment came after an uncomfortable one. But most organisations are doing everything they can to avoid that discomfort, and it’s quietly killing them.

Using his Foundation Theory framework, Anthony shows how the most distinctive companies build an unchanging core: a set of foundations, principles, and characteristics that no market shift, competitor move, or algorithm can replicate. But foundation alone isn’t enough. Anthony also shows audiences how to master the rhythm between Explorer State and Static State: knowing when to push into discomfort and when to consolidate. The brands that get this rhythm right are loved across generations.

Audiences will walk away with:

• The Foundation Theory framework: a clear, actionable model for what must never change versus what must constantly evolve.
• Where their brand is drifting toward sameness, and what it’s already costing them.
• The one diagnostic question that surfaces your biggest differentiation opportunity.
• True stories from inside the world’s most recognised brands.
• The signals that tell you when to push into discomfort before the market forces you to.

The Amazon & Airbnb Growth Workshop:

Anthony Reeves led Amazon’s internal creative agency during its most explosive growth period and oversaw media for Airbnb as it scaled through the pandemic.

This workshop puts that rare insider experience to work for your team.

The session is entirely hands-on. Your team will build the same foundations, principles, and scalable mechanisms that powered two of the most consequential growth stories of the last decade – adapted to your company, your market, your team.

• Reverse-engineer the growth systems behind Amazon and Airbnb for your business.
• Build a set of principles and mechanisms your team can execute without you in the room.
• Leave day one with a documented growth playbook, not just notes from a lecture.
• Full-day or multi-day formats tailored to your leadership team.

Speaking Themes:

• AI, The Monochromatic Period & Business Differentiation (Defy Average)
• Leadership, Culture & Productive Discomfort
• Communication, Decision Making & Execution
• Business & Marketing Transformation
• Branding, Customer Experience & Growth
• Innovation & Future Trends