Neil West spent ten years as Apple’s Head of Music in the UK & Europe.
He helped grow iTunes into the world’s biggest music retailer and co-founding and curating the iTunes Festival.
He was ranked #4 in The Guardian‘s Music Power 100.
Neil then spent six years as Head of Apple Services for Southern Europe, managing a billion-dollar business across App Store, Apple Music, Apple TV+, Fitness+, Apple Arcade, Apple Books, and more.
Before Apple, he was Europe Editor-in-Chief for Rhapsody, the world’s first music streaming subscription service, and Creative Director of Garageband.com, a Bay Area music start-up working with Sir George Martin (The Beatles) and Jerry Harrison (Talking Heads).
Neil West began his career as a journalist writing about video games. He launched and was editor-in-chief of NEXT Generation, described as ‘the best games magazine, by far’ (Marketing Week) and ‘one of the ten best video game magazines of all time’ (The Guardian). As a result, he was a regular co-commentator on the TV show GamesMaster.
Neil West Speaking Topics:
Keep it Simple: Lessons from Apple.
Steve Jobs said ‘Simple can be harder than complex, but once you get there, you can move mountains.’
Neil explores how Apple succeeds by keeping things simple and how you and your organisation can do the same.
Leading customers through change: Lessons from Apple.
Apple has become the world’s most successful company, convincing billions of customers to embrace change. How do they do it?
Neil shares key lessons from Apple to help you bring your customers on a transformation journey.
Steve Jobs, The Beatles, and Team Management.
Steve Jobs said ‘My model for management is The Beatles.’ Neil spent 16 years building and managing teams at Apple and believes Steve Jobs was right.
In this entertaining talk, he explores how Apple and The Beatles share best practices that all team managers can emulate.