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Business Lessons from F1 Motor Racing


  • “Truly Brilliant! From CEDA's point of view, the comments coming back about the whole event, was that it had been the 'Best ever'. Your enhanced involvement and role made a huge difference and your 'Professionalism and Delivery' were superb. Everyone from CEDA, FCSI and CEDABOND were very taken with your attitude, your personal interest and involvement, and your style. You kept great order, and kept the programme on schedule as best as possible”
    Peter Galliford, Mechline Developments & CEDA Senior Organising Committee Member
  • “Many thanks for coming to speak at our event - not only did you absolutely nail the key messages, but also entertained, informed and rejuvenated a tired audience to the point where I must have spent 90% of my evening talking about both you and F1 with my colleagues! I'm sure you'll be glad to hear that the feedback was universally positive. Virtually everyone made mention of how you struck the balance between anecdote, business message and humour"
    Ed Hoyland, IBM

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