Richard West is a professional presenter, keynote speaker and training facilitator. In the past three years he has worked with over 40 international organisations.
His extensive Formula 1 career and international motor sport business experience offer a compelling range of subject matter and he speaks with knowledge, passion and enthusiasm on the subjects of:
- The Attributes of Leadership
- Creating and Maintaining High Performing Business Teams
- Accepting and Managing Change
Having worked in the motorsport industry since 1979, following an early career as an automotive mechanic in the early 80’s Richard West undertook public relations work for Ford and Datsun in the World Rally Championship.
Richard West joined the world of Formula 1 with Williams Grand Prix Engineering in early 1984. Since then he has held the positions of Sponsorship Manager for the McLaren International Formula 1 Team (late 84-88), Commercial and Main Board Director for the TWR Silk Cut Jaguar Le Mans and Daytona winning Teams, (89-91) and Director of Sponsorship and Marketing for the Williams Formula 1 Team (92-96). He has also acted as a consultant to Arrows GP and Ferrari’s sponsor, Asprey.
Since embarking upon his commercial career in motorsport, Richard West has successfully negotiated commercial sponsorship contracts worth in excess of $165 million dollars with notable companies such as Shell, Rothmans Tobacco, Sanyo Electric Company, SEGA Computer Games, Segafredo Coffee, Repsol YPF, PIAA and Mirage Ceramica in Formula 1, and Green Flag, The AA.Com and Tetrosyl in the British Touring Car Championship which he ran as Series Administrator between 2000 and 2004.
During his motor sport career Richard West has worked with drivers Niki Lauda, Alain Prost, Keke Rosberg, Stefan Johansson, Nigel Mansell, the late Ayrton Senna, Damon Hill, Martin Brundle, David Coulthard, Heinz Harald Frentzen, Jacques Villeneuve and Michael Schumacher.
Richard West is a co author of ‘Performance at the Limit – Business Lessons from Formula 1 Motor Racing’ Published by Cambridge University Press. ‘PATL’ served as the inspiration for the 2007/8 BBC World 8 part series on Formula 1, ‘Formula for Success’. Richard West acted as a Series Consultant and co-presenter of the series. PATL is printed in English and Japanese, and the second edition was published in March 2009 and the new South Asian Edition was released in March 2011.
In 2008, Richard West was appointed as a Visiting Fellow to the Cranfield School of Management and owns an ex Damon Hill Jordan Honda 198 Formula 1 car which is used by a variety of his clients for exhibition purposes around the World.