Alan and Gary Keery are the founders of Cereal Killer Cafe.
The identical twins from Belfast made Global news when they opened the World’s first International Cereal Cafe in December 2014.
The Cafe was an immediate hit, with queues stretching down Brick Lane and a 2 hour wait time, and over 1,000,000 shares online!
Prior to opening the first café they received several knock backs including a failed crowdfunding campaign, and a business advisor who ripped the concept apart, but the brothers were undeterred with their business vision.
The reason for the success was not just the product being sold, but the nostalgic experience they offered which transported millennials back to the 90’s.
Each retro fitted cafe featured over 100 cereals from around the globe and a museum of the best cereal and 90’s related items.
The Keery twins received a huge amount of hate off and online, splitting the public’s opinion as to whether they are genius or just another silly Hipster fad.
The hate peaked when an anti-gentrification march targeted their cafe in October 2015. Over 100 angry protesters attacked the cafe with paint bombs, while dressed in pig masks and brandishing fire torches. All this because opening a cafe that sells cereal in one of the poorest boroughs is the peak of gentrification.
The poster boys of gentrification were thrust into the spotlight again, standing up for small business owners across the country.
From a Sky News appearance, to an LPR debate, and the Evening Standard branding them “The most hated men in London“, the twins remained strong and confident and stood up for their business.
The cafes operated successfully for over 5 years and sold over 1,000,000 bowls of cereal, before evolving into an online business after the Covid-19 pandemic.
As keynote speakers, the charismatic Keery brothers enjoy sharing their incredible story and presenting keynotes speeches around the following topics:
• Customer Experience
• Branding and Viral Marketing
• Self-Confidence/Positivity in Business
• Dealing with Negativity