William Higham is a consumer trends futurist, consultant, author and keynote speaker.
He runs a strategic consultancy with clients ranging across industries including Media – News International to BBC, Technology – AOL to Telefonica/O2, Drinks – Budweiser to Diageo, Finance – RBS to HSBC, Music – EMI to MTV and Advertising – Ogilvy to WPP.
Higham wrote Europe’s first Trend Forecasting manual ‘The Next Big Thing: Spotting & Forecasting Consumer Trends for Profit’. The book has since been translated into four languages – and is regularly featured in the media.
William’s career began in entertainment, as a PR executive at Sony, then Marketing Manager at Virgin and Universal, running campaigns for artists from The Rolling Stones and Michael Jackson to David Gray and The Cure.
He worked as a consultant for trend forecasters Breaking Trends (clients included BT and Levis) and later as managing director of online research agency OnePoll (clients included Kelloggs and Findus) before launching his own consultancy is 2002.
William Higham’s mission is to help brands monetise new consumer trends by demystifying the forecasting process and identifying the opportunities (and threats) each new trend presents.
By focusing on all consumers – not just a single sector – he is able to explore the impact trends will have across a range of sectors.
William Higham – Keynote Speaker:
William has delivered talks on how to monetise trends in Travel, Finance, Leisure, Technology, Fashion, Media, Music, Books – and even in Beds!
He has spoken at numerous events organised by global brands (Barclaycard to Sainsbury’s), organisations (International Advertising Association to Henley Business School), magazines (FHM to The Bookseller) and media agencies (Omnicom to Mindshare).
Popular speaking topics include:
- What will your customers be doing tomorrow – and what will they want from you?
- How can you take advantage of tomorrow’s trends? / Finding tomorrow’s market – and saving today’s.
- How to strategise for tomorrow’s consumer / How to reach tomorrow’s consumer.
- Creating products and services that will resonate with tomorrow’s consumer.
- 5 trends that will give your company a competitive edge / 5 trends for tomorrow.
- The new attitudes of the post-Recession consumer.
- What will the next year hold for you – and your customers? / Future consumer trends in your sector.
- How to spot trends and influence people.