Ross Kemp is the designer and inventor of the Asap Rescue Water Craft – a one person launch electric watercraft for lifeguards.
A first response water craft, it can be picked up and launched quickly by one lifeguard, who can speed through the surf to reach people quickly.
Ross has come a long way since making the first prototype in a tent in his garden, whilst training with a lifesaving club.
Now at production level, development of the water craft has taken Ross on adventures around the world. From filming with the Bondi Rescue Lifeguards in Australia with Sir Richard Branson’s help, to interviews with the BBC and CNN, whilst treading water in a cold lake!
Ross loves the journey he is on, bringing his product to market, and equally enjoys sharing this with audiences.
Ross Kemp first launched his business as a finalist on the BBC3 TV show ‘Be Your Own Boss’, where he successfully pitched to Richard Reed, co-founder of Innocent, who invested seed funding.
Ross’s watercraft has since been tested with over a hundred lifeguards along the East Coast of Australia with Virgin’s sponsorship, and will be in production this summer.
Asap water crafts are also working on a play water craft – Wavejam.
Ross has won many awards for Asap including:
- Lloyds TSB Best UK Start Up Award 2013
- Grand Idea Award from Shell
- Entrepreneurship Award from Santander
- Start-Up Entrepreneur of the Year Silver at the Great British Entrepreneur Awards 2014
Ross has been named by The Design Council as One to Watch.
Ross Kemp – Keynote Speaker:
A regular keynote speaker, Ross has delivered presentations for the Railway industry, Loughborough University, NACUE, Young Enterprise Awards, Capital One, completed a UK tour with Entrepreneurs Live, has delivered a TED talk and regularly visits and supports educational establishments.
Ross has First Class Honours in Industrial Design Technology from Loughborough University and is a member of the Institute of Directors.