Michael Bergdahl is a former Wal-Mart Executive an International Speaker, Author and Business Coach.
Michael Bergdahl worked in Bentonville, Arkansas for Wal-Mart, as the Director of “People” for the headquarters office, where he worked directly with Sam Walton. It was Sam Walton who gave Michael Bergdahl the nickname, “Bird Dawg”! Previous to Wal-Mart he worked for Pepsico’s Frito-Lay Division in the sales organization and headquarters staff assignments. He has experience as a turnaround specialist who participated in two successful business turnarounds.
Bergdahl has appeared on CNN, CNBC, CNN FN, CBS National Radio and Bloomberg TV.
He is considered an authority on Wal-Mart. The giant retailer’s own Public Relations Department has referred Michael Bergdahl to interviewers interested in gaining insights into the company.
Michael Bergdahl wrote a book about his experiences working for the World’s largest retailer entitled: What I Learned from Sam Walton: How to Compete and Thrive in a Wal-Mart World, which was published in the USA and Internationally by John Wiley in August 2004. His book has been translated into versions in Chinese, Thai and Korean. He wrote his book to help Wal-Mart’s domestic and international competitors develop proactive success strategies. Interestingly, his book is sold on both the Wal-Mart and Sam’s Club web sites.
He designed the book around the acronym P.O.C.K.E.T.S. based on the fact that to succeed in a Wal-Mart World you have to carve out a “niche” or “business pocket” in order to be successful.
Each of the letters in the acronym represents a chapter in the book as follows:
P – Price
O – Operations
C – Culture
K – Key Item Promotion/Product
E – Expenses
T – Talent
S – Service.
In each chapter he addresses some of the inside strategies and tactics utilized by Sam Walton and Wal-Mart that make competition with them so difficult. Retailers, non-retailers, manufacturers and suppliers will gain competitive knowledge of the strategies and tactics necessary to compete, survive and thrive in a Wal-Mart World!
He completed his second book entitled, The 10 Rules of Sam Walton: Success Secrets for Remarkable Results, in June 2006.
Michael Bergdahl is a motivational speaker, who is one part business, one part inspiration, one part storyteller and one part entertainer. He has spoken at association and business conferences domestically and internationally to retailers, non-retailers, manufacturers and suppliers who are interested in improving their ability to compete successfully in a Wal-Mart World!
Speaking Topics Include:
How to Compete and Thrive in a Wal-Mart World:
In this speech, using the acronym P.O.C.K.E.T.S. which stands for Price, Operations, Culture, Key Item Promotion, Expenses, Talent and Service.
Michael Bergdahl describes several effective strategies competitors can and have used to counteract the inevitable pressure created by “big box” retailers.
Finding your niche in the market or POCKET is the key to your survival! The key is to avoid the temptation to compete on price. You’ve got to make the commitment to differentiate yourself by looking for POCKETS! You will learn some secrets other companies have used to compete, survive and thrive in a Wal-Mart World!
The 10 Success Secrets of Sam Walton:
Do you want to achieve greater levels of success in your personal and professional life?
The answer of course is everyone does. In Michael Bergdahl’s book called, The 10 Rules of Sam Walton: Success Secrets for Remarkable Results he shares the success secrets of the world’s most successful entrepreneur. In this speech, he discusses Sam Walton’s self professed ten rules for success which Mr. Sam embraced as he grew Wal-Mart from a single site to a 5000 store global enterprise. Audience members will take away success strategies they can use in both their personal and professional life.
Here are Sam Walton’s 10 Success Secrets:
COMMIT to achieving success and always be passionate
SHARE your success with those who have helped you
MOTIVATE yourself and others to achieve your dreams
COMMUNICATE with people and show you care
APPRECIATE and recognize people for their effort and results
CELEBRATE your own and other’s accomplishments
LISTEN to others and learn from their ideas
EXCEED the expectations of others by setting high standards
CONTROL your expenses and save your way to prosperity
SWIM UPSTREAM, be different, and challenge the status quo
F.I.R.S.T – Secrets to Outperforming the Pack:
From his experiences working for World Class “Best Practice” Companies like Pepsico’s Frito-Lay Division and Wal-Mart, Michael Bergdahl shares with you some of the secrets of their success.
As a turnaround team member at American Eagle Outfitters and Waste Management, learned what it takes to turn a failing company around. He shares the secrets of outperforming the pack in this speech using the acronym F.I.R.S.T. which stands for; Focus on the Customer, Inspirational Leadership, Results through People, Succession Planning/Bench-Building & Tactics for Driving the Business.
Combining energy, storytelling and humor with his practical experience working with executives like Sam Walton, Bergdahl will entertain and provide practical and actionable business ideas to those in attendance.
Building Bench – Attract/Retain & Upgrade:
What is your standard for staffing talent in your organization? How do your people compare to those of your competitors? Are you selective in choosing very bright, high potential people for your business or do you settle for whoever walks through the door and applies? Are you getting your share of “A” Players?
The selection and retention of quality employees is the foundation upon which every one of your other strategies is based. Staffing should be one of your most important competitive advantages. In this speech Bergdahl will challenge your staffing paradigms. He will share with you “World Class” Staffing strategies and tactics from his experiences working for PepsiCo’s Frito-Lay Division.
He will review the methods of creating a “human inventory” or “bench strength” analysis for your organization to help you improve your ability to compete. In the competitive world we live and work in the companies with the best talent…WIN!
Competition with manufacturers from countries like China is brutal. The manufacturing world as you’ve known it has changed and you and your team must be willing to Change also, if you intend to survive. The Challenge for manufacturers of products is what to do to re-level the playing field. In order to succeed you and your team must make the Choice do what’s necessary to reinvent your business, and the way people think, to remain successful.
The fact is that competition is more difficult than ever before. Those who are used to simply picking up the fruit of their labors right off the ground or from the branches within closest reach are finding that success today requires that people stretch and even climb up into the branches to gather the highest hanging fruit to succeed.
Unfortunately, Change is always hard for people, which adds to the Challenge faced by organizations forced to make the Choice to reinvent their business in order to compete, survive and thrive in this complex and competitive world.
Bergdahl will discuss the following strategies:
Get Efficient – you’re going to need to produce more with less people.
Benchmark Best Practices – seek out the ideas used by other manufacturers.
Innovate – grow revenue by getting creative with products, services and service enhancements, technology, strategy and tactics. Brainstorm new ideas – new markets, services, bundling products, delivery, in-sourcing.
Continuously Improve – empower people to improve every area of your operation
Increase Productivity – improve “internal and external” customer service
Control Expenses – teach everyone in your organization to manage costs
Continuously Learn – learn from and imitate the success of others
Leverage People – tap into the creativity of your own people and change the way they think, focus everyone on your brand and a common agenda – “Your people make the difference.”
Focus on your Competencies – play to your strengths and shore up your weaknesses
Customer Partnerships – become the supplier of choice, by asking your customers what kind of products and services they need, when they need them and what you can do to partner with them.