Mark Palmer – Pret A Manger Marketing Director and former Green and Black’s Global Marketing Director.
After studying business and finance at Bath University, Mark Palmer began his marketing career as a graduate trainee with United Biscuits, where he worked for 5 years on brands including Hula Hoops and McCoy’s. Mark then became Marketing Manager for Burger King in the UK, where he was responsible for all UK marketing activity alongside running the kids marketing programmes for Europe.
In 2001, Mark Palmer left big business to become the first Marketing Director at Green & Black’s organic chocolate. During Mark’s tenure sales have risen from £4m to £40m, driven by a successful repositioning exercise in 2002 which transitioned the brand from niche organic to premium everyday chocolate.
Green & Black’s is the fastest growing chocolate brand in the UK and in May 2005 the business was acquired by Cadbury Schweppes. Mark Palmer now remains with the company on a part time basis as global marketing director overseeing the brand’s U.S. and international roll out. Mark also now runs his own consultancy business offering hands on marketing advice to fast growing small companies.
In 2005, the Marketing Society voted Mark Palmer as their Marketer of the Year, and in 2006 Green & Black’s received the prestigious Grand Prix Award for Marketing Excellence.
Mark is now Marketing Director at Pret A Manger.
Speech titles include:
- Don’t be afraid of a niche market
- How entrepreneurial and big business can work together
- New consumers – how to reposition an existing brand
- Outsourcing and increasing products speed to market
- Spotting opportunities
- Streamlining business
- Thinking differently
- Raising the bar for competitors.