Jo Fairley is the co-founder of Green & Black’s chocolate.
Dreamt up on a rainy Saturday night in London’s Portobello Road, Green & Black’s has grown into a $100 million worldwide brand.
‘Green’, because it was organic and ‘Black’ because it was the darkest chocolate on the market. Putting a simple ‘&’ in the middle made this new brand sound like it had been around a hundred years, and the rest is history.
Since founding Green & Black’s in 1991 with her husband Craig Sams, Jo has built the brand into the world’s leading organic chocolate.
In 2005, Green & Black’s was successfully sold to Cadbury’s.
Jo continues to champion its worldwide success in co-operation with its new owners.
A serial entrepreneur, an award-winning author & journalist, Jo Fairley is also the author of a series best-selling books on health and beauty – including the worldwide hit The Beauty Bible.
Jo is a regular columnist and feature-writer for the world’s leading magazines.
Jo Fairley – Keynote Speaker:
As a serial entrepreneur and creator of Green & Black’s, Jo delivers a real insight into how to create, launch and grow a brand.
Jo Fairley has an exceptional understanding of brand creation and development, and a talent for sharing her experience and insightful knowledge in an inspirational way.
She talks about the many lessons learned along the path to business success, including the emotional aspect of building a brand and then ‘letting go’, when it’s sold on, as well as the importance of design, branding, PR and marketing.
Jo’s presentations can also address how ethical issues are becoming more important to consumers, and how working for a company with a strong CSR programme can boost team spirit and dedication.
Speaking topics include:
- Corporate Social Responsibility
- Women in Business