Allister Frost is a Chartered Marketer who helps businesses achieve their potential through digital communication channels.
Voted Digital Marketing personality of the Year 2013, Frost is a specialist in emerging online marketing techniques.
While Head of Digital Marketing Strategy at Microsoft he helped reengineer how brand including Windows, Office and Xbox leverage digital channels to achieve their goals.
An award-winning keynote speaker, Allister Frost regularly presents at conferences around the world on topics including:
- Psychology of Inbound Marketing
- Behavioural Economics
- Social Business Organisation
He is a post-graduate digital marketing lecturer and advisor to The Social Media Leadership Forum.
As a respected industry thought leader, Allister Frost comments on the changing communications landscape and explains how organisations must ready themselves for the post-broadcast era by seeking out fresh business opportunities in our digitally-connected world.
During a 21 year marketing career he has also managed leading brands such as Andrex, Huggies and Kleenex and delivered global campaigns including Windows 7 and “I am a PC”.