Alastair Dryburgh has been described by the Institute of Business Consulting as “an outstanding contrarian consultant” and by the editor of Management Today as “a man who resides permanently outside the box.” Alastair Dryburgh demolishes conventional wisdom to produce dramatic, surprising but highly practical solutions to challenges in business strategy and operations.
Each month in his Management Today columns, and in his presentations to business leaders, Alastair Dryburgh takes aim at generally held beliefs. He shows, drawing on his own consulting experience together with recent findings from psychology and social science, how these beliefs mislead us and how we can replace them with better, more productive approaches. His recently published book, Everything You Know About Business is Wrong (extracted in the Sunday Times) brings inspiration and practical help to business leaders excited by the opportunity to challenge the status quo.
Alastair Dryburgh knows and has repeatedly demonstrated in his own consulting work that new ways of looking at familiar challenges can produce radically improved results. His presentations are stimulating and thought provoking, offering his audience new ways of dealing with intractable issues. Much of what he presents can be implemented the next day, but his ideas also have “legs” – months later, they are still cropping up usefully in discussions.
Alastair Dryburgh has worked in thirteen different countries and four different languages. After three years as an internal consultant for the Pearson Group he became Commercial Director of a subsidiary. For the last ten years he has worked as an independent consultant and management troubleshooter. He has been, among other things, finance director of six companies for periods ranging from five years to ten days.
If you are trying to do significant things in business doing strategy, innovating, problemsolving, or making decisions you will probably have noticed the recent lack of big, powerful new ideas. The solely rational, analytical approach to business, exemplified by Drucker and Porter, seems to have run out of new things to say.
We need to need think more about thinking. Work going on in fields like behavioural economics, the study of irrationality and social psychology offers a much more promising way forward. It makes us more conscious of our own “irrationality,” at the same time making it less inexplicable.
If we can gain a better understanding of where we habitually mislead and misdirect ourselves, when we can trust our intuition and when we can’t and develop the ability to move between “rational” and “irrational” ways of thinking then we can dramatically change the way we think about strategy, innovate, solve problems and take decisions.
Other spech titles include:
- Everything You Know About Business Is Wrong; How to Unstick Your Thinking and Upgrade Your Rules of Thumb.
- Discontinuous Improvement; a mindset and a set of practical techniques for faster improvement.
- Be Distinct or Be Extinct.
- Getting back into an expansionary way of thinking after surviving the recession.